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Introduction

Here at Branded, we help people create digital products. Most of our clients are people who have an idea that uses technology in order to make daily life that much easier and more efficient.

The path between their idea and the end result contains several steps. One of them belong to the UX designer, and this can be the first on the path to glory.

The world of start-ups contains a lot of terms and shortcut phrases that most people don't really understand. Considering the fact they come from different backgrounds and expertise, this makes total sense. In this article, we will try to explain what UX design means and what it does...

What is UX Design?

UX is a shortcut for user experience. The job of a UX designer is to design whatever it is that the user wants in the best enjoyable and friendly way.

UX design is not only related to digital products. It's related to every interaction we have with everything in the world. This is something that is important to understand because everything already has user experience. The job of the UX designer is to make this interaction better. We are not creating experiences, but rather making them better. We do this by understanding people's patterns and habits in order to create better experiences

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This is a great picture that we have found online that helps display what user experience is all about.

The moment the user eats their bowl of cereal is the user experience, yet there are many other factors to consider before this moment. For example, the size of the cereal, how crunchy are the pieces, is the spoon too big or too small? Perhaps the bowl is too big for the usual amount we need. All of these things need to be taken into consideration in order to make the user experience the best we can.

The moment the user eats their bowl of cereal is the user experience, yet there are many other factors to consider before this moment. For example, the size of the cereal, how crunchy are the pieces, is the spoon too big or too small? Perhaps the bowl is too big for the usual amount we need. All of these things need to be taken into consideration in order to make the user experience the best we can.

Factors Involved in UX Design

To design a great user experience we need to follow 3 basic rules.
1. Usefulness
2. Usability
3. Desirability

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One example that we can take a look at is two different coffee cups. Both are designed to fulfill the same purpose; putting coffee in them and drinking them. Yet, notice that one has good UX design and one does not.

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Let's try to implement those 3 rules on each cup.

Usefulness = pour coffee inside the cup. Both A & B can serve this purpose.

Usability = The way the actual cup can be held in order to drink the coffee.

A. We have two layers of glass with air in between, isolating our hand from the coffee. This keeps your hand cool and the coffee warm. It also fits just about every hand size and we can always tell how much coffee is left. This makes it extremely easy to use.

B. This cup could be difficult to use depending on your finger’s size compared to the handle. Meanwhile, if you ignore the handle you might get burned. This makes usability less than perfect.

Desirability = An example might help with this one. Let's say you are at the store and looking at both of these products. Which one is making more of a statement? Which oozes just that little bit more class? While some people might like the classic style of B, A just seems much more attractive and above average.

If we look at those 3 rules, the glass cup nailed it. This leads us to the next subject which is...

The Core of UX Design

The core principle of UX design is that it is all about the usage. Plenty of companies and organizations create products while thinking from the business perspective instead of thinking how the user is actually going the experience the product. Therefore, rather than thinking about what you want to design, think about what will make the user's experience better! There are a variety of ways to go about this, so getting creative is one of the best things that a UX designer can do when thinking through the design of a product.

Small Changes, Huge Differences.

If one searches online for bad UX examples, you will find mountains of content that will fit that description perfectly. Most of the time those bad user experiences happen when the designers think about how they're going to use the products instead of the average user. Many times aspects of the product that are extremely obvious to the design team are actually not that visible to the normal user. Without clear instruction, people would have no indication or a way to figure out how to use what might be an extremely useful feature.

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Overview

Hopefully, this has given you a good idea of what UX design means, as well as how we can compare good UX to a bad UX. We also hope that it has shown the sort of impact it can actually have on organizations and their products.

In the next article, I'm going to talk about what the UX design process looks like, the key steps that describe it and what a day in the life of a UX designer actually looks like.


For more information you can contact us at office@branded.co.il